Online Websites vs. Smartphone Apps: Which Provides Better User Experience?

There has been a lot of controversy over online websites-mobile apps preference. Customers’ reviews on reviewsbird.co.uk however reveals that companies are becoming increasingly aware of the fact that they need to embrace a mobile strategy. Feedbacks from users’ experiences show that not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage.

As a result of this, most companies are changing their mobile strategies. Yet, there is still confusion as to whether a mobile app or an online website is the right way to go.

Examining the Difference Between Mobile Apps and Online Websites

Both apps and mobile websites are accessed via a mobile device such as a phone or tablet. A mobile website is exactly as it sounds. It’s a website that consists of browser-based HTML pages that are linked together. Responsive websites are designed for different platforms and adjust to different screen sizes and layouts. Responsive websites are becoming increasingly standard.

Like traditional websites, mobile websites can display text content, data, images, and video. They can also access mobile-specific features such as click-to-call or location-based mapping. Mobile apps, on the other hand, are applications that are downloaded and installed on …

Read More