There has been a lot of controversy over online websites-mobile apps preference. Customers’ reviews on reviewsbird.co.uk however reveals that companies are becoming increasingly aware of the fact that they need to embrace a mobile strategy. Feedbacks from users’ experiences show that not only has the number of mobile-only internet users overtaken desktop-onlyhttp://www.canadiensstore.com but app usage has also surpassed desktop usage.

As a result of thishttp://www.canadiensstore.com most companies are changing their mobile strategies. Yethttp://www.canadiensstore.com there is still confusion as to whether a mobile app or an online website is the right way to go.

Examining the Difference Between Mobile Apps and Online Websites

Both apps and mobile websites are accessed via a mobile device such as a phone or tablet. A mobile website is exactly as it sounds. It’s a website that consists of browser-based HTML pages that are linked together. Responsive websites are designed for different platforms and adjust to different screen sizes and layouts. Responsive websites are becoming increasingly standard.

Like traditional websiteshttp://www.canadiensstore.com mobile websites can display text contenthttp://www.canadiensstore.com datahttp://www.canadiensstore.com imageshttp://www.canadiensstore.com and video. They can also access mobile-specific features such as click-to-call or location-based mapping. Mobile appshttp://www.canadiensstore.com on the other handhttp://www.canadiensstore.com are applications that are downloaded and installed on a user’s mobile device. An app can pull content and data from the Internethttp://www.canadiensstore.com similar to a websitehttp://www.canadiensstore.com or it can download the content so that it can be accessed without an Internet connection.

Merits of Mobile Apps

1.   Opportunity for Branding

Since a mobile app is an entirely separate entity from a company’s websitehttp://www.canadiensstore.com it has the ability to offer new branding opportunities to users. This means that companies can experiment with new branding tactics and styles with a mobile app. It’s important to note that a mobile app offers a completely different experience for the user. If your website can’t offer enough value for your customershttp://www.canadiensstore.com a mobile app may be the way to go as it offers users with another channel for engagement.

2.   Personalization

Personalization is about offering tailored communication to users based on their interestshttp://www.canadiensstore.com locationhttp://www.canadiensstore.com usage behaviorhttp://www.canadiensstore.com and more. With mobile appshttp://www.canadiensstore.com it’s easy to offer users a personalized experience. Mobile apps can let users set up their preferences when they have originally downloaded the apphttp://www.canadiensstore.com and customize it to suit their needs. Apps can also track user engagementhttp://www.canadiensstore.com and use it to offer custom recommendations and updates to the users.

3.   Offline Access

Mobile apps can run without internet connection. Although many apps require internet connectivity to perform most of their taskshttp://www.canadiensstore.com they can still offer content and functionality to users while in offline mode. With this advantagehttp://www.canadiensstore.com users can access information anytimehttp://www.canadiensstore.com anywhere.

4.   Customer Engagement

Mobile apps run with their own interface environment which enables users to become more immersed in the mobile experience. They are built with a purposehttp://www.canadiensstore.com for examplehttp://www.canadiensstore.com more convenient banking. They address user pain points and make it easier for users to achieve a goal.

Merits of Online Websites

1.   Wider Audience

Because a mobile website is accessible across platforms and can be easily shared. Secondlyhttp://www.canadiensstore.com in terms of search engineshttp://www.canadiensstore.com it has greater reach capability than a mobile app which has to be searched and downloaded in either Google Play or Apple’s App Store.

2.   Lower Cost

Depending on complexityhttp://www.canadiensstore.com a responsive mobile site can be more cost-effective than mobile app development. This holds true if you want your app to have a presence on more than one platform.

Conclusion

The arguments over preference between mobile apps and online websites may be unending. Howeverhttp://www.canadiensstore.com we hope this article has helped in keeping you informed on why one has an edge over the other in certain aspects and vice versa.